Assignment 5: People and place, on assignment
For this assignment I was required to create an imaginary brief from a notional client and then to carry out the brief. I chose to create a brief for a quality magazine such as the National Geographic. The brief was to create a number of photographs to support an informational story of small town Britain. The objective was to capture the character of small town Britain as a centre of commerce, services, culture and the values of a typical town.
I chose a city near to my home, Welwyn Garden City in
Hertfordshire. My reason for choosing
the garden city of Welwyn was that it is a good example of a planned
environment. The city was founded in
the 1920s by Sir Ebenezer Howard and was to combine the benefits of the city
and the countryside and to avoid the disadvantages of both.
The brief that I created is given below:
Purpose: To
capture the character of small town/city Britain. “High Street” as centre of commerce, services, culture and values
of a typical town.
Subject: Central
business district of town or small city – include shops, bank, post office,
church.
Variations:
a. street level/pedestrian crossing d. with
school, library
b. with small office building e. with town hall
c. pedestrians/traffic light f. with cars/traffic
jam
Frame Shots: Horizontal; Vertical; Wide; Medium; Close-up; Exteriors
Colour/B+W: Colour
Lighting: Available
light
Include: Trees,
flowers, colourful awnings, church spire, shops: barber, hairdresser, pet shop,
shoe repair, café, restaurant, large shop.
Ethnic: Varied
Locale: City/town
No. Images: Create
12 good images from which I will recommend 8.
Avoid: National
brand-name shops, petrol stations, fast food logos, wires, dated posters.
Note: Ideal
locations: bird’s-eye angle good (try for first or second story view),
crossroads with shops, park, possible view of residential streets behind. Show activity. Need bustling, cheerful look.
Clear bright day, crisp colour.
Can remove signs with brand names in post processing.
Submit both low-resolution and high-resolution images. Low‑resolution to allow for quick viewing on screen and emailing with the magazine’s offices.
Submit both low-resolution and high-resolution images. Low‑resolution to allow for quick viewing on screen and emailing with the magazine’s offices.
Assessment
In order to complete this
assignment in accordance with the brief I needed a bright sunny day. I waited until the forecast was
favourable. I was fortunate in that the
forecast bright sunny day was a weekday and very cold. This enabled me to photograph the shops and
buildings without too many shoppers present.
I have found that there can
be two images of a town or city, one that is filled with people shopping or
meeting and the other that is predominately made up of the buildings of the
city that are there to serve the people.
Graham Clarke in his book “The Photograph” writes, “the sheer density of
the human presence threatens to overwhelm the camera as it seeks to image
street-level experience”. Alfred
Stieglitz produced images of New York with no evidence of a human figure. I wanted to concentrate on showing the
buildings and shops of the city rather than the people living in it because I
feel that it is a city's buildings that capture its character. However I wanted to occasionally include
some people in the images to add scale and life to the photographs. I was successful in finding people who were
busy going about their business and who did not take much notice of me. It is often difficult to take photographs
in public without drawing attention.
People are often very wary of being photographed in the street. This is possibly a manifestation of a more
generalised insecurity in society.
A difficulty that I was
presented with when carrying out the assignment was the lack of traffic in the
city. Although I was taking the
photographs on a busy weekday, the city’s road system works so well that
traffic jams are a rarity during the week.
Images
The twelve images produced
for this assignment are shown below. I
have placed the eight images that I would recommend to the client at the
beginning.
(3214) A street café with young and old people. |
(3217) A Pet shop. |
(3219) A pedestrian crossing. |
(3236) A shoe repair shop. |
(3246) Town Hall. |
(3253) View from a first floor restaurant. The elevated level adds an extra dimension to the image. |
(3255) Small office building. |
(3259) Traffic in the city centre. |
(3234) Hairdressers shop. |
(3248) A large shop. |
(3257) City library. |
(3260) Church in the city centre. |
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